Leveraging the tmforum Frameworx to align your offering approach and production model to new drivers of the service economy
Beyond agility, business orientation and efficiency improvements, solving the paradox of:
- individualization of offering vs. standardization of production
- invisibility of technologies to support customer acceptance vs. rapid innovation supported by the prominence of technology
is the major challenge of the next generation service provider as it provides the fundamentals of any business: fulfilling the customer requirements on a profitable basis.
Given the outstanding importance of the resolution of this paradox on the way to the next generation service provider, the product and production portfolio modeling methodology will determine the pattern to be applied when revisiting your market approach and your offering and capability portfolio.